Vintage Ink Tattoos & Piercings
BRANDING • PRINT • WEB DESIGN • CONTENT STRATEGY
Project
Vintage Ink Tattoos & Piercings needed a refreshed brand identity to reflect both the diverse backgrounds of its tattoo artists and the shop’s distinctive vintage style. The new brand aimed to seamlessly blend the shop’s retro charm with a modern appeal, highlighting the eclectic range of artistic talent while celebrating the shop’s unique aesthetic.
The branding project included designing a logo, signage, and promotional materials that capture the shop’s vintage vibe and artistic diversity. The goal was to attract a wide audience by showcasing both the historical appeal of tattoo artistry and the individual styles of the artists, ensuring that Vintage Ink Tattoos & Piercings stands out and resonates with clients.
Objective
Develop a brand that highlights the extensive skills and versatility of the shop’s artists while emphasizing its vintage identity. This brand should be reflected consistently across all print collateral, including stickers, skateboards, and other promotional materials. The design will capture the essence of the shop’s retro aesthetic while showcasing the wide-ranging talents of its artists.
Additionally, a strong web presence is required to complement and reinforce the new branding. The website should mirror the vintage-inspired messaging and visual elements of the brand, providing an online experience that aligns with the shop’s unique character and appeals to both current and potential clients. This cohesive approach ensures that the brand’s identity is consistently communicated across all touchpoints, enhancing its visibility and appeal.
Execution
Reviving vintage typography with a contemporary twist, the branding for this tattoo shop was designed to showcase the diverse skills of its artists, ranging from traditional and realistic styles to watercolor and neo-traditional techniques. This approach not only pays homage to classic design elements but also integrates modern touches to create a distinctive and engaging visual identity.
In a local market crowded with numerous tattoo shops, the careful selection of fonts and colors was crucial in differentiating the shop from its competitors. The vintage-inspired typography was chosen to reflect the shop’s heritage and artistic expertise, while the modern color palette ensured the brand stood out with a fresh and vibrant appeal. This combination of traditional and modern elements effectively highlights the shop’s versatility and attracts attention in a competitive landscape.
